How IT Outsourcing Companies Use Inbound and Outbound Marketing


In recent years, IT outsourcing companies have come to rely heavily on inbound and outbound marketing efforts to both attract and retain customers. Inbound marketing is commonly referred to as content marketing, and is focused on creating helpful, interesting, and informative content that attracts the attention of prospective customers. Outbound marketing, on the other hand, is focused on actively pursuing leads through tactics such as cold-calling and email campaigns. Inbound marketing is a great option for IT outsourcing companies that want to reach their target audience without a high upfront marketing budget. By creating content such as blogs, social media posts, and videos that provide helpful industry-related information, companies can position themselves as experts in the field and build trust with potential customers. Additionally, by optimizing content for search engine optimization (SEO) purposes, companies can rank higher on SERPs, allowing them to reach more people. Outbound marketing, on the other hand, is more proactive and is often used when companies have a specific goal in mind. For IT outsourcing companies, this might include generating more leads, driving more sales, or increasing customer loyalty. Cold-calling, email campaigns, and targeted advertising are all effective outbound marketing tactics that can be used to get the word out about a company's services and reach more potential customers. Overall, it is clear that inbound and outbound marketing are both important components of any IT outsourcing company's marketing strategy. By leveraging both tactics, companies can better reach their target audience and create a successful marketing campaign that will help them attract and retain customers.

Inbound Campaigns

Here is an example of an inbound marketing strategy for an IT outsourcing company:

1. Create content that answers potential customers’ questions about IT services and solutions. This content could be blog posts, videos, or interactive webinars.

2. Create an email marketing campaign to generate leads and nurture existing customers. Include content such as case studies and success stories, as well as invitations to webinars and other events.

3. Utilize social media to engage potential customers and current clients. Post helpful tips and insights as well as content to draw visitors to the company’s website.

4. Invest in SEO to ensure that the company’s website and content are seen by the right people.

5. Measure the effectiveness of the strategy and adjust as needed.

Software for inbound campaigns: 

- Hubspot: using Hubspot you can launch full funnel email campaigns, create landing pages or launch full featured HubSpot Websites, integrate with ad platforms like Linkedin or Facebook

Example of IT Outsourcing Outbound Marketing Campaign Plan

IT Outsourcing Outbound Marketing Campaign Plan Objective:

Generate lead generation for IT Outsourcing clients.


3 months

Target Audience:

Small to mid-sized businesses



Outreach Methods

  • Email Marketing: Sending out monthly emails featuring new IT services, offers and case studies to existing contacts
  • Cold Calling: Making outbound calls to target businesses to introduce our services and set up appointments
  • Networking Events & Conferences: Attending IT related events and conferences to network with potential clients and showcase our services
  • Social Media Advertising: Running targeted social media campaigns featuring our IT services on LinkedIn and other relevant networks
  • Content Marketing: Creating and distributing quality content, such as blog posts, white papers, webinars, eBooks and articles on IT trends to generate awareness and interest in our services

Measuring Results

We will track KPIs such as click-through rates, lead quality, sales conversions and ROI to measure the success of our outbound marketing campaign.

Post comments

Recent posts


Tech Company: Distribution Channels That Work

Software distribution, or distribution channels, are essential for tech companies looking to reach custo...


Implementing HTTPS client in Java – part 1

HTTP had become de-facto standard for interprocess communications in all systems where real-time behavio...


5 deadly security sins of a Java developer

Every Java application is exposed to a dangerous world, where some people want to break it. Some of them...